International Project Advisory

THE ITALIAN WINDOW MARKET

Italy is a mature yet opportunity-driven market characterized by:

Strong renovation demand
Energy efficiency upgrades
Regional distribution networks
Mid-to-high value residential projects

Sardinia represents a controlled pilot region, offering scalability toward mainland Italy.

The objective is not simple export activity, but structured and scalable commercial presence.

MARKET ENTRY CHALLENGES

Many European manufacturers underestimate structural barriers:

Lack of territorial commercial organization
Logistic and after-sales risk perception
Misaligned pricing strategies
Weak dealer qualification processes
Limited brand recognition

Competitive production alone does not ensure market penetration.

PROJECT DEVELOPMENT FRAMEWORK

Each collaboration follows a structured methodology:

Strategic assessment
Market positioning definition
Commercial network architecture
Operational alignment
Performance monitoring

This approach significantly reduces operational and financial risk.

Antonio Deriu
Independent Technical–Commercial Consultant
Project Manager – Market Development

Specialized in the structured expansion and territorial development of PVC and aluminium window manufacturers from Eastern Europe and Turkey into the Italian market.

Operating as an independent Project Manager, I coordinate strategic positioning, commercial architecture and market entry structuring, ensuring controlled and scalable development.

Multi-year experience in:

Import and distribution strategies
Mono-brand showroom management
Dealer network development
Commercial margin optimization
Market positioning and ROI modeling

Strategic focus: structured growth, risk mitigation and long-term market consolidation — not opportunistic export.

Evaluate Your Market Entry Strategy in Italy